Je choisis la French Tech

Description of the program

The “Je choisis la French Tech” program aims to increase the use of French start-up technologies by the private and public sectors, with a dual objective:

This ambition is reflected in a quantified target – to double the amount of public and private purchasing from start-ups by 2027 – and a method which aims to intervene at every stage of the “purchasing chain”: commercial meetings tailored to the needs of public and private purchasers, training, promotion of committed players and innovative start-up solutions, etc

Nearly two years after its launch, over 700 companies have already chosen French Tech!

At VivaTech 2025, ten major French groups reached a milestone by collectively committing to spending €1 billion on solutions developed by French Tech start-ups and scale-ups over the period 2024-2026: ADP, AXA, BPCE, Capgemini, CMA CGM, EDF, Française des Jeux, Orange, SNCF and Sopra Steria.

Since then, BNP Paribas has joined the approach as an 11ᵉ major partner group, followed by the Alten Group, further strengthening the French innovation purchasing dynamic.

More than 90 partners (public players, professional federations and associations) are also mobilised to roll out the programme and multiply the opportunities for start-ups and public and private buyers to meet, throughout the country.

Service offering

To achieve the initiative’s objective, Mission French Tech is taking very practical steps to activate various levers in the purchasing chain:

1) Matchmaking: facilitating contacts between start-ups and public and private buyers at events or matchmaking events tailored to their needs.

2) Training: raising awareness of innovative purchasing among buyers and of public procurement among start-ups.

Mission French Tech and its many partners are working together to offer training courses to major groups, public authorities and start-ups.

– Bpifrance Le Hub is helping purchasing departments to forge new partnerships with French start-ups through its DAPI programme, aimed at large groups. Find out more here .

– Mission French Tech has launched “Je choisis la French Tech Académie”, an online course designed for start-ups to help them win public contracts.

3) Communication: promoting the programme’s players and the successes of start-ups.

Resources