Je choisis la French Tech

The "Je choisis la French Tech" programme was launched by Jean-Noël Barrot, the French Minister for the Digital Economy, and is steered by Mission French Tech. It brings together more than 300 signatory companies and 80 committed institutional players. "Je choisis la French Tech" has a very simple objective: to double the number of public contracts and purchases from start-ups by major groups.
Video explaining the ‘Je choisis la French Tech’ initiative at its launch at VivaTech 2023. See the detailed description below. Je choisis la French Tech

The video consists of a succession of individual speeches filmed on camera. Illustrative images scroll across the screen: most of these images are taken from video recordings made during the announcement of the launch of the “Je choisis la French Tech” initiative, which took place at the VivaTech trade show in June 2023.

[La French Tech]

Clara Chappaz, Director of the French Tech Mission (on camera) – Today, we’re at Vivatech and we’re going to announce our “I choose French Tech” plan. We’re here with the Minister, Jean-Noël Barrot, who initiated this plan, as well as a number of players who will be able to show you how they’re already working together and how we’re all going to commit to doing more and doubling our purchases of start-ups.

Jean-Noël Barrot, Minister Delegate for the Digital Transition and Telecommunications (on camera) – This year we are celebrating the 10ᵉ anniversary of French Tech, and we have supported start-ups with Mission French Tech so that they can find funding and support. Now we want them to be able to find customers so they can accelerate their development and then conquer international markets.

[What is French Tech?]

Claire Chalvidant, Director of Institutional Relations at Orange (on camera) – For a group like Orange, choosing French Tech was an obvious choice.

Chloé Clair, CEO of namR (on camera) – For namR, this initiative means more contracts with the public authorities and corporate clients.

Aurélie De Meaux, CEO of Electra (on camera) – It’s visibility. It also brings us closer to the executive, so that we can keep abreast of all the measures that may be taken.

Alexandra André, Deputy Director of La French Tech Grand Paris (on camera) – Encouraging the ecosystem to consume or use French products and our French start-ups will help to remove the obstacles and barriers, and will enable us to move faster. It’s going to boost sales.

Julien Nicolas, Digital Director, SNCF Group (on camera) – And clarifying the rules is very important for us, so that we can go even faster and even stronger with start-ups.

[How are government agencies being transformed by French Tech?]

Chloé Clair, CEO of namR (on camera) – In our experience, there are a lot of people in government departments who are experts in a lot of subjects, but who have often only worked on one part of the subject. When we come and work alongside them, we open them up to a broader focus. And we can see that this works really well.

Thomas Lesueur, General Commissioner for Sustainable Development at the Ministry for Ecological Transition and Territorial Cohesion (on camera) – Thanks to the GreenTech initiative, we now have a directory of start-ups that are dedicated, in particular, to local authorities and that want to develop sustainable purchasing. It’s a real commitment to long-term collaboration and more frequent exchanges.

Michel Grevoul, Director of the State Purchasing Department (on camera) – Firstly, perhaps agility, agility for the large group and then also new uses, new technologies.

[What can these start-ups bring to a large group?]

Claire Chalvidant, Director of Institutional Relations at Orange (on camera) – Today, 90% of the start-ups that Orange Investment finances subsequently sign contracts with the Group. We’re also looking forward to this call for new opportunities and the use of synergies.

Aurélie De Meaux, CEO of Electra (on camera) – Start-ups can bring a great deal of agility, speed and speed of execution to large groups. And the second thing is that they can bring innovation that is quite disruptive, with a whole range of technologies that are extremely recent. And I think that’s extremely valuable too.

Clara Chappaz (on camera) – We have a panel of start-ups that are here to offer you support and help you transform, protect and simply innovate better.

[République Française – Liberté Égalité Fraternité]

[Most of the illustrative images used in the video are taken from footage shot during the announcement of the launch of the “Je choisis la French Tech” initiative, which took place at the VivaTech trade show in June 2023].

Since the “Je choisis la French Tech” initiative was launched, we’ve seen the emergence of a real movement and the development of reflexes to buy French Tech services and solutions by public administrations and businesses. Thousands of events have taken place in just one year to achieve this goal, in every region of France and overseas.

Marina Ferrari

Secretary of state for digital
Ministry for the Digital Economy

Programme description

Programme objectif

The government’s “Je choisis la French Tech” initiative is being run by Mission French Tech, which aims to use French Tech’s innovations to help drive the country’s major transformations. The aim is to encourage local institutions and businesses to choose French Tech solutions.

Based on objective criteria of economic performance (hypergrowth in revenues or fund-raising), this program gives France’s leading start-ups a high national and international profile. It promotes products and services that have become essential to our daily lives, as well as disruptive innovations that meet the major challenges of ecological transition, reindustrialization and technological sovereignty.

Through this initiative, the Mission French Tech aims to make French solutions more visible and encourage their adoption by French businesses and public administrations, in order to support and stimulate France’s capacity for innovation. The aim is to strengthen France’s technological sovereignty.

“Je choisis la French Tech” has 4 objectives:

  • Strengthen technological sovereignty, by meeting the needs for digital, technological and ecological transformation of the economic fabric and public administrations;

  • Strengthen the economic impact of the French Tech ecosystem, by maintaining in France the value created (sales, jobs, industrial sites) by the purchases of companies and public purchasers;

  • Increase start-up revenues, in a financing context where profitability is a key factor in development;

  • Stimulate start-up innovation by providing market prospects.

This first year was marked by the mobilization of both companies and institutional partners, involving public players (State Purchasing Department, Ministry of the Armed Forces, France Travail …), professional federations (MEDEF, CNA, METI …), French Tech Capitals and Communities and ecosystem associations (France Digitale, Numeum, Start Industrie …).

Service offer

To achieve the initiative’s objectives, Mission French Tech is supporting the partners through 5 action levers identified jointly with the Ministry of Digital Affairs:

Training for public and private purchasers

Putting start-ups in touch with public and private buyers

Observatoire “Je choisis la French Tech”: improve knowledge of the level of private and public orders for start-ups

Regulations to remove obstacles and encourage collaboration

Communication to promote successes

The initiative’s partners

+80 public or private institutional players
+500 partner or supporting companies

The institutional players

AFEP
AFNUM
Agence de l’Innovation en Santé
Alliance des mobilités
Alliance pour la Confiance Numérique
Agence des Participations de l’Etat
Bpifrance Le Hub
Business France
Campus Cyber
CCI France
CCI Nouvelle-Aquitaine
CCI Paris
Cigref
CleanTech Open
Club des experts de la sécurité de l’information et du numérique
Clusif
CNES
Collectif Startups Industrielles France
Comité Richelieu
Conseil National des Achats
Confédération des PME
Cyber Task Force
Observatoire Economique de la Commande Publique
Direction des Achats de l’Etat
Agence du Numérique en Santé
EdTech France
Fédération Française du Bâtiment
France Biotech
France Deeptech
France Digitale
France FinTech
France Industrie
France Num
French Tech Corporate Community
France Travail
Gendarmerie Nationale
GICAT
Hexatrust
INPI
INSEE
La Ferme Digitale
Le Village by CA
MEDEF
METI
Ministère de la Justice
Ministère de la Transition Ecologique
Ministère de l’Economie et des Finances
Ministère des Armées
Ministère des Sports
Mouvement Impact France
Numeum
Pacte PME
PariSanté Campus
PEXE – Les éco-entreprises de France
Pôle d’excellence cyber
Raiselab
Resah
Sista
SporTech
Start Industrie
Station F
UGAP
UniHA
Université Lyon 1

The institutional players undertake to :

  • Organise at least one meeting between start-ups and public and/or private buyers by the end of the year

  • Regularly mobilise members of their network to take part in “Je choisis la French Tech” initiatives

  • Appoint a “Je choisis la French Tech” contact person within their organisation

Partner companies

Partner companies are committed to achieving targets including doubling their start-up purchases by 2027.

Agicap
Allianz
Anywr
Botify
Bouygues
BPCE
Bureau Veritas
Chapsvision
CMA CGM
Cubyn
Descartes
DNA Script
Ecovadis
EDF
Electra
Equativ
Eurazeo
Eviden (Atos)
Ferroglobe
Firecell
Flying Whales
Galeries Lafayette
Hello CSE
HR Path
Inetum
Ivalua
Iziwork
La belle vie
Le Collectionist
Legrand
LeHibou
Libon
Lifen
Little Worker
Loft Orbital
Lumapps
Lydia
Malt
Metawan
Medadom
Myditek
NW
Okamac
OpenClassRooms
Pari Mutuel Urbain (PMU)
Payfit
Pierre Fabre
Pigment
Platform.sh
Prophesee
Safti
Sarbacane (Groupe Positive)
Sekoia.io
Singulart
Skello
SNCF
Spendesk
Superprof
TapNation
Tootila
Ultra Premium Direct
Wifirst
Withings
Worldline
Yespark
Ynsect
Yubo
Zeplug

Supporting companies

Supporting companies make commitments in terms of resources (appointment of a start-up advisor, implementation of an accelerated purchasing process, doubling the number of start-ups listed as suppliers, organisation of events).

Accor
Adecco
Adeo
Air France
Air Liquide
Alstom
Altarea Cogedim
Arkema
Artefact
Atos
Auchan Retail
AUSY (Randstad)
AXA
Bayard
BayBridgeDigital
Bayer
BearingPoint
Bel
Beneteau
BNP Paribas
Capgemini
Carrefour
Casino
Cdiscount
Covivio
Crédit Agricole Indosuez
Crédit Mutuel
Criteo
Dassault Systèmes
Decathlon
Deezer
Deloitte
Dior
easyJet
Edenred
ENGIE
Eramet
FDJ
Fnac Darty
France Télévisions
Geodis
Gide Loyrette Nouel
Gojob
Greenly
Groupe Lagardère
Heineken
ICADE
IKEA
ING
JCDecaux
Kantar
Keolis
Klaxoon
KPMG
La Poste
Lazard
Les Echos Le Parisien
Macif
Michelin
Naval Group
Nestle
Orange
Orano
OVH Cloud
Pennylane
Pernod Ricard
Plastic Omnium
Randstad
RATP
Renault
ROSI
Safran
Sanofi
Schneider Electric
SFR
Siemens
Société Générale
Sodexo
Solvay
Stellantis
Suez
TF1
Thales
Total Energies
Ubisoft
Unibail Rodamco Westfield
Vallourec
Veolia
Vinci Energies
Vivendi

Choose French start-ups too!

To help spread the solutions offered by French start-ups, each company can make an individual commitment to “Je choisis la French Tech”. This commitment is based on targets for increasing the percentage of purchases from start-ups within signatory companies. Join the movement!

Become a signatory of “Je choisis la French Tech”

One year after

This dynamic is accelerating today with the announcement at Vivatech 2024 of the commitment of 8 major French groups who will deploy a total of 685 million euros to purchase solutions from French Tech start-ups over the next 12-24 months!

  • ADP

  • AXA

  • BPCE

  • CMA

  • EDF

  • FDJ

  • ORANGE

  • SNCF

In order to accelerate on public procurement, a strategic planning exercise has been carried out by Mission French Tech with the State Procurement Department (DAE) to identify several major challenges for the State in the coming years, which require an innovation-focused procurement strategy.

As part of “Je choisis la French Tech” , Mission French Tech will be focusing on these issues to identify and highlight the solutions already being offered by French Tech start-ups.

Next “Je choisis la French Tech” events

Find out more about the upcoming “Je choisis la French Tech” events in which Mission French Tech is a partner.

Find out more

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