Je choisis la French Tech

Description of the program

The “Je choisis la French Tech” program aims to increase the use of French start-up technologies by the private and public sectors, with a dual objective:

This ambition is reflected in a quantified target – to double the amount of public and private purchasing from start-ups by 2027 – and a method which aims to intervene at every stage of the “purchasing chain”: commercial meetings tailored to the needs of public and private purchasers, training, promotion of committed players and innovative start-up solutions, etc

Almost 3 years after its launch, more than 830 companies have already chosen French Tech!

At VivaTech 2026, 9 major French groups joined the programme alongside the 14 partners already involved. A milestone has been reached: these 23 companies have collectively committed to spending 2 billion euros on solutions developed by French Tech start-ups and scale-ups. Atos, Bouygues Construction, Crédit Agricole, Eutelsat, Fnac Darty, Safran, Groupama, Groupe Rocher and Stellantis have in turn joined the programme, further strengthening the momentum for purchasing French innovation.

More than 90 partners (public players, professional federations and associations) are also mobilised to roll out the programme and multiply the opportunities for start-ups and public and private buyers to meet, throughout the country.

Service offering

To achieve the initiative’s objective, Mission French Tech is taking very practical steps to activate various levers in the purchasing chain:

1) Matchmaking: facilitating contacts between start-ups and public and private buyers at events or matchmaking events tailored to their needs.

2) Training: raising awareness of innovative purchasing among buyers and of public procurement among start-ups.

Mission French Tech and its many partners are working together to offer training courses to major groups, public authorities and start-ups.

Bpifrance Le Hub is helping purchasing departments to forge new partnerships with French start-ups through its DAPI programme, aimed at large groups. Find out more here .

Mission French Tech has launched “Je choisis la French Tech Académie”, an online course designed for start-ups to help them win public contracts.

3) Communication: promoting the programme’s players and the successes of start-ups.

The first ambassadors have been appointed in each Ministry to instil the French Tech mindset within the civil service

Their mission is to foster a culture of innovation within their government departments, raise awareness amongst public sector stakeholders of the challenges of digital transformation and technological sovereignty, and encourage collaboration between public decision-makers and French Tech start-ups.

This initiative, which aims to enhance the effectiveness and sovereignty of public policy, also serves as a powerful driver of growth for French start-ups. Supported by the French Tech Mission in collaboration with the State Procurement Directorate, the ambassadors benefit from regular workshops, a network facilitating the exchange of best practice and collective intelligence, and privileged access to the French Tech ecosystem.

Resources