Je choisis la French Tech

The "Je choisis la French Tech" programme was launched by Jean-Noël Barrot, the French Minister for the Digital Economy, and is steered by Mission French Tech. It brings together more than 300 signatory companies and 80 committed institutional players. "Je choisis la French Tech" has a very simple objective: to double the number of public contracts and purchases from start-ups by major groups.
Video explaining the ‘Je choisis la French Tech’ initiative at its launch at VivaTech 2023. See the detailed description below. Je choisis la French Tech

The video consists of a succession of individual speeches filmed on camera. Illustrative images scroll across the screen: most of these images are taken from video recordings made during the announcement of the launch of the “Je choisis la French Tech” initiative, which took place at the VivaTech trade show in June 2023.

[La French Tech]

Clara Chappaz, Director of the French Tech Mission (on camera) – Today, we’re at Vivatech and we’re going to announce our “I choose French Tech” plan. We’re here with the Minister, Jean-Noël Barrot, who initiated this plan, as well as a number of players who will be able to show you how they’re already working together and how we’re all going to commit to doing more and doubling our purchases of start-ups.

Jean-Noël Barrot, Minister Delegate for the Digital Transition and Telecommunications (on camera) – This year we are celebrating the 10ᵉ anniversary of French Tech, and we have supported start-ups with Mission French Tech so that they can find funding and support. Now we want them to be able to find customers so they can accelerate their development and then conquer international markets.

[What is French Tech?]

Claire Chalvidant, Director of Institutional Relations at Orange (on camera) – For a group like Orange, choosing French Tech was an obvious choice.

Chloé Clair, CEO of namR (on camera) – For namR, this initiative means more contracts with the public authorities and corporate clients.

Aurélie De Meaux, CEO of Electra (on camera) – It’s visibility. It also brings us closer to the executive, so that we can keep abreast of all the measures that may be taken.

Alexandra André, Deputy Director of La French Tech Grand Paris (on camera) – Encouraging the ecosystem to consume or use French products and our French start-ups will help to remove the obstacles and barriers, and will enable us to move faster. It’s going to boost sales.

Julien Nicolas, Digital Director, SNCF Group (on camera) – And clarifying the rules is very important for us, so that we can go even faster and even stronger with start-ups.

[How are government agencies being transformed by French Tech?]

Chloé Clair, CEO of namR (on camera) – In our experience, there are a lot of people in government departments who are experts in a lot of subjects, but who have often only worked on one part of the subject. When we come and work alongside them, we open them up to a broader focus. And we can see that this works really well.

Thomas Lesueur, General Commissioner for Sustainable Development at the Ministry for Ecological Transition and Territorial Cohesion (on camera) – Thanks to the GreenTech initiative, we now have a directory of start-ups that are dedicated, in particular, to local authorities and that want to develop sustainable purchasing. It’s a real commitment to long-term collaboration and more frequent exchanges.

Michel Grevoul, Director of the State Purchasing Department (on camera) – Firstly, perhaps agility, agility for the large group and then also new uses, new technologies.

[What can these start-ups bring to a large group?]

Claire Chalvidant, Director of Institutional Relations at Orange (on camera) – Today, 90% of the start-ups that Orange Investment finances subsequently sign contracts with the Group. We’re also looking forward to this call for new opportunities and the use of synergies.

Aurélie De Meaux, CEO of Electra (on camera) – Start-ups can bring a great deal of agility, speed and speed of execution to large groups. And the second thing is that they can bring innovation that is quite disruptive, with a whole range of technologies that are extremely recent. And I think that’s extremely valuable too.

Clara Chappaz (on camera) – We have a panel of start-ups that are here to offer you support and help you transform, protect and simply innovate better.

[République Française – Liberté Égalité Fraternité]

[Most of the illustrative images used in the video are taken from footage shot during the announcement of the launch of the “Je choisis la French Tech” initiative, which took place at the VivaTech trade show in June 2023].

Having conquered the everyday lives of French people, our start-ups now need to be known, recognised and used by public administrations and all French businesses.

Jean-Noël Barrot

Delegated Ministry
Ministry for the Digital Economy
Video explaining the ‘Je choisis la French Tech’ initiative at its launch at VivaTech 2023. See the detailed description below. Je choisis la French Tech

The video consists of a succession of individual speeches filmed on camera. Illustrative images scroll across the screen: most of these images are taken from video recordings made during the announcement of the launch of the “Je choisis la French Tech” initiative, which took place at the VivaTech trade show in June 2023.

[La French Tech]

Clara Chappaz, Director of the French Tech Mission (on camera) – Today, we’re at Vivatech and we’re going to announce our “I choose French Tech” plan. We’re here with the Minister, Jean-Noël Barrot, who initiated this plan, as well as a number of players who will be able to show you how they’re already working together and how we’re all going to commit to doing more and doubling our purchases of start-ups.

Jean-Noël Barrot, Minister Delegate for the Digital Transition and Telecommunications (on camera) – This year we are celebrating the 10ᵉ anniversary of French Tech, and we have supported start-ups with Mission French Tech so that they can find funding and support. Now we want them to be able to find customers so they can accelerate their development and then conquer international markets.

[What is French Tech?]

Claire Chalvidant, Director of Institutional Relations at Orange (on camera) – For a group like Orange, choosing French Tech was an obvious choice.

Chloé Clair, CEO of namR (on camera) – For namR, this initiative means more contracts with the public authorities and corporate clients.

Aurélie De Meaux, CEO of Electra (on camera) – It’s visibility. It also brings us closer to the executive, so that we can keep abreast of all the measures that may be taken.

Alexandra André, Deputy Director of La French Tech Grand Paris (on camera) – Encouraging the ecosystem to consume or use French products and our French start-ups will help to remove the obstacles and barriers, and will enable us to move faster. It’s going to boost sales.

Julien Nicolas, Digital Director, SNCF Group (on camera) – And clarifying the rules is very important for us, so that we can go even faster and even stronger with start-ups.

[How are government agencies being transformed by French Tech?]

Chloé Clair, CEO of namR (on camera) – In our experience, there are a lot of people in government departments who are experts in a lot of subjects, but who have often only worked on one part of the subject. When we come and work alongside them, we open them up to a broader focus. And we can see that this works really well.

Thomas Lesueur, General Commissioner for Sustainable Development at the Ministry for Ecological Transition and Territorial Cohesion (on camera) – Thanks to the GreenTech initiative, we now have a directory of start-ups that are dedicated, in particular, to local authorities and that want to develop sustainable purchasing. It’s a real commitment to long-term collaboration and more frequent exchanges.

Michel Grevoul, Director of the State Purchasing Department (on camera) – Firstly, perhaps agility, agility for the large group and then also new uses, new technologies.

[What can these start-ups bring to a large group?]

Claire Chalvidant, Director of Institutional Relations at Orange (on camera) – Today, 90% of the start-ups that Orange Investment finances subsequently sign contracts with the Group. We’re also looking forward to this call for new opportunities and the use of synergies.

Aurélie De Meaux, CEO of Electra (on camera) – Start-ups can bring a great deal of agility, speed and speed of execution to large groups. And the second thing is that they can bring innovation that is quite disruptive, with a whole range of technologies that are extremely recent. And I think that’s extremely valuable too.

Clara Chappaz (on camera) – We have a panel of start-ups that are here to offer you support and help you transform, protect and simply innovate better.

[République Française – Liberté Égalité Fraternité]

[Most of the illustrative images used in the video are taken from footage shot during the announcement of the launch of the “Je choisis la French Tech” initiative, which took place at the VivaTech trade show in June 2023].

Having conquered the everyday lives of French people, our start-ups now need to be known, recognised and used by public administrations and all French businesses.

Jean-Noël Barrot

Delegated Ministry
Ministry for the Digital Economy

Programme description

Programme objectif

The government’s “Je choisis la French Tech” initiative is being run by Mission French Tech, which aims to use French Tech’s innovations to help drive the country’s major transformations. The aim is to encourage local institutions and businesses to choose French Tech solutions.

Through this initiative, the French Tech Mission aims to make French solutions more visible and encourage their adoption by French businesses and public administrations, in order to support and stimulate France’s capacity for innovation. The aim is to strengthen France’s technological sovereignty.

“Je choisis la French Tech” has 4 objectives:

  • Strengthen technological sovereignty, by meeting the needs for digital, technological and ecological transformation of the economic fabric and public administrations;

  • Strengthen the economic impact of the French Tech ecosystem, by maintaining in France the value created (sales, jobs, industrial sites) by the purchases of companies and public purchasers;

  • Increase start-up revenues, in a financing context where profitability is a key factor in development;

  • Stimulate start-up innovation by providing market prospects.

At the same time, four ministries (Ministry of the Economy, Finance and Industrial and Digital Sovereignty; Ministry of the Armed Forces, Ministry of Ecological Transition, Ministry of Justice), the CNES, etc. are preparing to take action on public procurement with the State Purchasing Department.

Service offer

To achieve the initiative’s objectives, Mission French Tech is supporting the partners through 5 action levers identified jointly with the Ministry of Digital Affairs:

Training for public and private purchasers

Putting start-ups in touch with public and private buyers

Financing

Regulations to remove obstacles and encourage collaboration

Communication to promote successes

The initiative’s partners

+80 public or private institutional players
+300 partner or supporting companies

The institutional players

Je choisis la French Tech acteurs institutionnels
“Je choisis la French Tech” – institutional players. See detailed description below

List of the first institutional partners of the “Je choisis la French Tech” initiative:

  • Service du Premier ministre – direction interministérielle du numérique
  • Campus Cyber
  • SISTA
  • Agence des participations de l’État (APE)
  • Station F
  • Galion
  • PariSanté Campus
  • Pacte PME
  • Fédération Française du Bâtiment (FFB)
  • Direction des Achats de l’Etat
  • France Industrie
  • Union des groupements d’achats publics (UGAP)
  • Mouvement des Entreprises de Taille Intermédiaire (METI)
  • UniHA
  • Ministère de la Transition écologique
  • Ministère des Armées
  • Ministère de la Justive
  • Association française des entreprises privées (AFEP)
  • La French Tech Corporate Community
  • Chambre de Commerce International de France
  • CLUSIF
  • Pôle Emploi
  • Pôle d’Excellence CYBER
  • Start Industrie
  • Conseil National des Achats (CNA)
  • France Digitale
  • Centre national d’études spatiales (CNES)
  • Clean Tech Open France
  • France FinTech
  • Hexatrust
  • PEXE – Portail numérique des éco-entreprises de France
  • Club des Experts de la Sécurité de l’Information et du Numérique (CESIN)
  • Bpifrance – le Hub
  • France BioTech
  • La Ferme Digitale
  • Numeum

The institutional players undertake to :

  • Organise at least one meeting between start-ups and public and/or private buyers by the end of 2023

  • Regularly mobilise members of their network to take part in “Je choisis la French Tech” initiatives

  • Appoint a “Je choisis la French Tech” contact person within their organisation

Partner companies

Partner companies are committed to achieving targets including doubling their start-up purchases by 2027.

Je choisis la French Tech - les entreprises partenaires
“Je choisis la French Tech” – partner companies. See detailed description below

List of the first partner companies in the “Je choisis la French Tech” initiative:

  • Allianz
  • Descartes
  • Legrand
  • Bouygues
  • Dakto
  • AGICAP
  • PayFit
  • ATEMPO
  • Attestations
  • Yespark
  • Matawam
  • Sarbacane
  • Septodant
  • Loft Orbital
  • CMA CGM
  • Electra
  • Wifirst
  • Skello
  • Zeplug
  • Citalib
  • SNCF
  • Ferroglobe
  • Kaptaya
  • Lifen
  • Singulart
  • Medadom
  • Eviden
  • HR Path
  • Groupe Lafayette
  • Botify
  • Cubyn
  • NW
  • Ecovadis
  • OpenClassrooms
  • Vade
  • TapNation
  • Ivalua
  • Iziwork
  • La Belle Vie
  • Cyber4U
  • Tehtris
  • Libon
  • Pigment
  • Lumapps
  • Malt
  • Lydia
  • Wordline
  • Myditek
  • ChapsVision
  • Yubo
  • Eurazeo
  • Ultrapremium
  • Okemac
  • Elysium
  • Spendesk
  • LeHibou
  • sh
  • Ynsect
  • Prophesee
  • EDF
  • BPCE
  • Havas
  • Carrefour

Supporting companies

Supporting companies make commitments in terms of resources (appointment of a start-up advisor, implementation of an accelerated purchasing process, doubling the number of start-ups listed as suppliers, organisation of events).

Je choisis la French Tech - les entreprises soutiens
“Je choisis la French Tech” – supporting companies. See detailed description below

List of the first companies to support the “Je choisis la French Tech” initiative:

  • Abeille
  • Accor Groupe
  • Adeo
  • AirFrance
  • AirLiquide
  • AI Vidence
  • Akkodis
  • Alfred
  • Allianz
  • Alstom
  • Altarea Cogedm
  • Alternativ
  • Anywr
  • Archimed
  • Artefact
  • Arkema
  • Auchan
  • Aurora 5r
  • Ausy
  • AXA
  • BayBridgeDigital
  • Bayard
  • Bayer
  • Bearing Point
  • Bel
  • Beneteau
  • BNP Paribas
  • BPCE
  • Brightway
  • Bureau Venitas
  • ByStamp
  • Capgemini
  • Carrefour
  • Cartan Trade
  • Casino
  • Cdiscount
  • Claranet
  • Cleyrop
  • Computacenter
  • Coorp Academy
  • Covivio
  • Cosset
  • Crédit Agricole
  • Dassault System
  • Decathlon
  • Deezer
  • Dior
  • Docaposte
  • EasyJet
  • Econocom
  • Edenred
  • Elsan
  • Engie
  • Equand
  • Eramet
  • Expleo
  • Faurecia
  • FDJ
  • Fintecture
  • Fnac Darty
  • Fruggr
  • Geodis
  • Gide
  • Greenly
  • Groupe IGS
  • Heineken
  • Icade
  • Ikea
  • Inetum
  • ING
  • Ingeliance
  • Isokan
  • JCDecaux
  • Kantar
  • Keolis
  • Klaxoon
  • KPMG
  • Lagardère
  • La Poste
  • Lazard
  • Le Collectionist
  • Les Echos et Le Parisien Groupe
  • Lin Agora
  • Neomia
  • L’Obosco
  • Oralium
  • Orano
  • OVHcloud
  • Pernod Ricard
  • Siemens
  • Singulart
  • Société Générale
  • Suez
  • Thales
  • Vates
  • Withings

Choose French start-ups too!

To help spread the solutions offered by French start-ups, each company can make an individual commitment to “Je choisis la French Tech”. This commitment is based on targets for increasing the percentage of purchases from start-ups within signatory companies. Join the movement!

Become a signatory of “Je choisis la French Tech”

Next “Je choisis la French Tech” events

Find out more about the upcoming “Je choisis la French Tech” events in which Mission French Tech is a partner.

Our other programs