Je choisis la French Tech

Programme description

The ‘Je choisis la French Tech’ programme aims to increase the use of technologies developed by French start-ups by the private and public sectors, with a twofold objective:

This ambition is reflected in a quantified target – to double the value of public and private procurement from start-ups by 2027 – and an approach designed to engage at every stage of the ‘procurement chain’: business matchmaking events tailored to the needs of public and private buyers, training programmes, and the promotion of committed stakeholders and innovative start-up solutions…

Almost three years after its launch, more than 830 companies have already chosen French Tech!

At VivaTech 2026, nine major French groups joined the programme alongside the 14 partners already on board. A milestone has been reached: these 23 companies have collectively committed to spending 2 billion euros on solutions developed by French Tech start-ups and scale-ups. Atos, Bouygues Construction, Crédit Agricole, Eutelsat, Fnac Darty, Safran, Groupama, Groupe Rocher and Stellantis have in turn joined the programme, further strengthening the momentum for procuring French innovation.

More than 90 partners (public sector bodies, trade federations and associations) are also involved in rolling out the programme and creating more opportunities for start-ups to meet with public and private sector buyers across the country.

Service offering

To achieve this objective, the French Tech Mission is taking very concrete action to activate various levers within the procurement chain:

1) Matchmaking: facilitating contacts between start-ups and public and private buyers at events or through tailored matchmaking initiatives.

2) Training: raising awareness amongst buyers about innovative procurement and amongst start-ups about public procurement.

The French Tech Mission and its numerous partners are working together to provide training for large corporations, government departments and start-ups.

Bpifrance Le Hub supports procurement departments in forging new partnerships with French start-ups through its DAPI programme, aimed at large corporations. More information here.

The French Tech Mission has launched ‘Je choisis la French Tech Académie’, an online course tailored to start-ups to help them secure public contracts.

3) Communication: promoting the programme’s stakeholders and the start-ups’ successes.

The first ambassadors have been appointed in each ministry to instil a ‘French Tech’ mindset within the civil service

Their mission: to foster a culture of innovation within their departments, raise awareness amongst public sector stakeholders of the challenges of digital transformation and technological sovereignty, and encourage collaboration between public decision-makers and French Tech start-ups.

This initiative, which aims to enhance the effectiveness and sovereignty of public action, is also a powerful driver of growth for French start-ups. Supported by the French Tech Mission in collaboration with the State Procurement Directorate, the ambassadors benefit from regular workshops, a network facilitating the exchange of best practice and collective intelligence, and privileged access to the French Tech ecosystem.

Resources